Jason Kelce has long been the protective big brother and the one person who can truly get under his younger brother, Travis Kelce’s, skin. The retired Philadelphia Eagles star was in State College, Pennsylvania, this weekend as part of ESPN’s College GameDay, immersing himself in the university atmosphere and interacting with fans. However, his visit took an unexpected turn when a Nittany Lions student or fan decided to cross the line with a comment about his All-Pro brother, Travis Kelce.

While moving through campus, Jason Kelce overheard a snide remark targeting Travis. Though Jason is known for his humor and thick skin, this particular comment struck a nerve. Frustrated and protective, Kelce reacted quickly, allegedly snatching the fan’s cell phone and smashing it before resuming his walk.

Given the ever-watchful eyes of social media, cancel culture may soon target Kelce, with discussions likely emerging around appropriate conduct, anger management, and the expectations placed on athletes with prominent public personas. Critics may argue that as a public figure with a substantial salary, Kelce should have maintained composure. But in today’s world, where nearly every interaction is recorded and shared, fans often push boundaries hoping for a viral moment—and sometimes, those moments come with real consequences.

It remains to be seen if any official response will follow, but Jason Kelce’s actions show that even off the field, he’s fiercely loyal and won’t stand for disrespect toward his family.